Jack and Coke (also referred to as JD and Coke, Jack Coke, or a Lemmy) is a cocktail made with Jack Daniel's whiskey and Coca-Cola. The drink is usually served with ice in an old-fashioned glass or a Collins glass.
The first mention of the drink, also referred to as Bourbon and Coke, is in 1907, in the report of an employee of the United States Bureau of Chemistry and Soils.
According to Massachusetts Beverage Business, the popularity of the Jack and Coke combination was on the rise. Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."
In 2016, after the passing of Lemmy, fans of the band Motörhead began a campaign to rename the cocktail after the frontman, due to his well-known, often-occurring and long-running consumption of the beverage throughout his life. On January 12, 2016 it was announced that Food and Beverage magazine had officially named the drink "The Lemmy".
Video Jack and Coke
Advertising
The term "Jack and Coke" was used in some combined advertising for Jack Daniel's and Coca-Cola, and several products were created as part of this marketing campaign, including bar signs and taps.
Around 1996, Jack Daniel's released a canned beverage called "Jack Daniel's and Cola", a mixed beverage of the same type as Jack and Coke, in several markets in the South Pacific, including Australia and New Zealand.
Maps Jack and Coke
See also
- Cuba Libre, a similarly-constructed cocktail made of rum and cola.
- Piscola, a similarly-constructed cocktail made of Chilean pisco and cola.
References
Source of the article : Wikipedia
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